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Domain names are to websites as book titles are to novels. One of the first and most important decisions you will make for your online presence is to acquire a domain name. In this ever growing internet environment, a quality domain will set you apart from all the rest.

Here are some attributes that constitute a good domain name:

  • it should be short and clear (no more than 3 words)
  • domain names are terrific vehicles for communicating your offer (describing products or services)
  • can easily be retained to memory (pronounceable and memorable)
  • and last but not least.. it should be search engine friendly (consisting of generic keywords)

Other characteristics of quality domains are: slogans, branding and business name or acronym.

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